Leonard & Ronald Lauder

CATEGORY: Entrepreneurs
COMPANY: Estée Lauder

WHAT MAKES THEM HAUTE: Born and raised on the Upper East Side, brothers Leonard and Ronald took their mother’s face cream concoction made in her kitchen and turned it into one of the nation’s largest beauty conglomerates. “The Lipstick Index,” an indicator of whether the economy is thriving or diving based on the sale of lipsticks, was coined in the early 2000s by Leonard.

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