COMPANY: Southern Wine & Spirits
WHAT MAKES HIM HAUTE: A recent profile in the New York Times indicated that “no one has ever done what Mr. Schrager does in the food world.” Schrager is responsible for the creation of the South Beach Wine & Food Festival, which brings the most celebrated names from the world’s finest culinary institutions and revered wineries to the sands of Miami Beach for one weekend each February, all to benefit FIU’s school of hospitality and tourism management. His efforts led the school to create the Lee Brian Schrager Excellence in Leadership Awards, and three scholarship recipients were named during the 2010 festival. Building on the South Beach festival’s extreme success, a New York event debuted in 2008. His successes earned him a promotion this past December to Southern Wine & Spirits vice president of corporate communications and national events.