COMPANY: 127 Foundation
WHAT MAKES HIM HAUTE: Rice is the No. 1 wide receiver in NFL history. During his career, he won three Super Bowls, was elected to the Pro Bowl 13 times, and will soon be inducted in the Pro Football Hall of Fame. He’s got some moves off the field too, which he proved during his stint on ABC’s hit show, Dancing with the Stars. He recently put his family home in Atherton on the market (a different article in this edition profiles the property). His 127 Foundation, designed to support various children’s programs in the Bay Area, was re-launched in 2009.