{"id":646651,"date":"2021-09-14T16:11:37","date_gmt":"2021-09-14T20:11:37","guid":{"rendered":"https:\/\/hauteliving.com\/hautebeauty\/?p=646651&#038;"},"modified":"2021-09-14T16:11:37","modified_gmt":"2021-09-14T20:11:37","slug":"what-you-need-to-know-about-r-e-m-beauty-by-ariana-grande","status":"publish","type":"post","link":"http:\/\/hauteliving.com\/hautebeauty\/646651\/what-you-need-to-know-about-r-e-m-beauty-by-ariana-grande\/","title":{"rendered":"What You Need To Know About R.E.M. Beauty By Ariana Grande"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-646656\" src=\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1252262761.jpg\" alt=\"Ariana Grande\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1252262761.jpg 1024w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1252262761-150x150.jpg 150w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1252262761-300x300.jpg 300w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1252262761-768x768.jpg 768w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1252262761-24x24.jpg 24w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1252262761-48x48.jpg 48w, https:\/\/hauteliving.com\/hautebeauty\/wp-content\/uploads\/2021\/09\/shutterstock_1252262761-96x96.jpg 96w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span class=\"rtp-photo-credit\">Photo Credit: Shutterstock<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Ariana Grande, there exists no dream that the 28-year-old singer can\u2019t explore. From acting to making music, she manifests all her sweetest ambitions. And right now, she\u2019s awakened a new realm of business: R.E.M Beauty. That\u2019s right, your favorite pop star is now creating makeup products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interviewed by <\/span><strong><a href=\"https:\/\/www.allure.com\/story\/ariana-grande-rem-beauty-cover-story-interview\" target=\"_blank\" rel=\"noopener noreferrer\">Allure<\/a><\/strong><span style=\"font-weight: 400;\"> for the latest \u201cBest of Beauty\u201d issue, Grande revealed that she\u2019d been secretly working with Forma Brands \u2014 the beauty incubator that stemmed from successful cosmetics brand, Morphe \u2014 to create product samples for the past two years. Just like streetwear fashion brands, R.E.M. Beauty will release its products in \u201cdrops\u201d starting with the eyes, which Grande explained are \u201cour main gateways to our dreams, our emotions, our everything.\u201d<\/span><\/p>\n<div align=\"center\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CTpMq7ELwpn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CTpMq7ELwpn\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by r.e.m.beauty (@r.e.m.beauty)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u201c[Eyes are] our main storytellers and sources of communication,\u201d Grande told Allure. \u201cI feel like you can emote more with your eyes than you can articulate sometimes.\u201d That said, you can expect the star\u2019s beauty brand to include fine-point eyeliner markers, liquid eyeshadows in a range of matte shades, glittering toppers and at least one mascara.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to eye makeup, R.E.M. Beauty will eventually drop lip products that include buttery lipsticks and tingling glosses (something that Ari noted her inspiration came from DuWop\u2019s Lip Venom, which tingles upon application). Knowing that, it\u2019s no wonder Grande said her gloss was poppin\u2019 in \u201c7 Rings.\u201d Clearly excited for the future, she also hinted at an eventual drop featuring highlighters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand name itself alludes to a track \u2014 not surprisingly, also called R.E.M. \u2014 on Grande\u2019s \u201cSweetener\u201d album about a relationship the singer manifested. The acronym for <\/span><i><span style=\"font-weight: 400;\">rapid eye movement<\/span><\/i><span style=\"font-weight: 400;\">, R.E.M. refers to the stage of sleep where someone dreams very intensely. Indeed, the name perfectly fits Grande\u2019s brand given her longtime dream of developing beauty products, which is now awakening.\u00a0<\/span><\/p>\n<div align=\"center\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CTztrgGpF1O\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CTztrgGpF1O\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by r.e.m.beauty (@r.e.m.beauty)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">So far, the brand\u2019s official <\/span><strong><a href=\"https:\/\/www.instagram.com\/r.e.m.beauty\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram account<\/a><\/strong><span style=\"font-weight: 400;\"> remains the primary source of information for any upcoming products; fans should actually expect some product drops this fall, according to a recent <\/span><strong><a href=\"https:\/\/www.instagram.com\/p\/CTpoHMRpKtq\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram post<\/a><\/strong><span style=\"font-weight: 400;\"> showing Grande frolicking in her signature white go-go boots before posing on a chair. However, <\/span><strong><a href=\"https:\/\/www.eonline.com\/news\/1299920\/is-ariana-grande-launching-a-beauty-brand-heres-what-we-know\" target=\"_blank\" rel=\"noopener noreferrer\">E! News<\/a><\/strong><span style=\"font-weight: 400;\"> also reported that the R.E.M. Beauty trademark \u2014 found on the United States Patent and Trademark Office website \u2014 listed a range of products that may potentially launch: concealers, lash serum, eyeshadow, eyeliners, lipstick, highlighter, hair extensions and makeup sponges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until more updates about R.E.M. Beauty become unraveled, we\u2019re going to wait patiently and execute our beauty routines while listening to Grande\u2019s hit tunes \u2014 perhaps we\u2019ll start with her song \u201cMakeup.\u201d\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What started as a dream is now coming to fruition: R.E.M. Beauty by Ariana Grande. Read on to learn more about the story behind this up-and-coming brand. <\/p>\n","protected":false},"author":225,"featured_media":646656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4335,1401,947],"tags":[14488,11141,14483,14475,2533,14477,14476,14482,11195,2510,14305,14306,14491,14489,5261,14485,11628,2682,2247,3300,14484,14486,14479,14480,14478,14490,14487,14481,12934,12933],"class_list":["post-646651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-celebrity","category-news","tag-7-rings","tag-allure","tag-allure-best-of-beauty","tag-ariana","tag-ariana-grande","tag-ariana-grande-beauty-brand","tag-ariana-grande-makeup","tag-best-of-beauty","tag-celebrity-beauty-brand","tag-celebrity-makeup","tag-celebrity-makeup-brand","tag-celebrity-makeup-company","tag-dream","tag-duwop-lip-venom","tag-e-news","tag-forma-brands","tag-grande","tag-grande-cosmetics","tag-instagram","tag-lipgloss","tag-morphe","tag-product-drops","tag-r-e-m","tag-r-e-m-ariana-grande","tag-r-e-m-beauty","tag-rapid-eye-movement","tag-rem-beauty","tag-sweetener","tag-trademark","tag-u-s-patent-and-trademark-office","market-boston","market-fort-myers","market-los-angeles","market-naples","market-newyork","market-philadelphia","market-san-francisco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What You Need To Know About R.E.M. 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