Uber-luxurious beauty retailer, Bluemercury is less than a month away from the grand opening of its first South Florida boutique.
Slated to open its doors on the premier Lincoln Road shopping strip in Miami on Sept. 29, the store-cum-spa is part of Bluemercury’s expansion strategy, which encompasses the launch of over 40 stores, a dozen in Florida alone. It comes only months after Bluemercury unveiled its flagship location at the New York Hilton Midtown.
Aside from Bluemercury’s proprietary brands, makeup label Lune+Aster and skincare line revolutionary m-61, the store will also carry a slew of high-end beauty mainstays like Tom Ford, Trish McEvoy, Laura Mercier, Bobbi Brown and La Mer.
The Miami boutique is to boast Bluemercury’s first-ever Artificial Intelligence Mirror, which enables customers to access a myriad of information – from ingredients to reviews – with a simple product scan.
Partners and spouses Marla and Barry Beck started Bluemercury as an e-commerce business during the initial internet boom. Almost two decades ago, they claimed their first brick-and-mortar address in Georgetown, Washington, D.C. Today, Bluemercury is the largest and fastest growing physical retailer and spa in the US, flaunting over 140 stores nationwide.
Image courtesy of Bluemercury