Can beauty be instant? Achieved in mere minutes, with staggering simplicity?
As the industry bulges with novel procedures and treatments, immediate makeovers are no longer the stuff of sci-fi movies or wild dreams. They are not the result of surgery, either.
For three progressive brands, fast beauty boosts stem from potent formulas, infused with natural ingredients and dedicated to century-old traditions.
Jane Iredale
Jane Iredale knows how crucial to success a glowing, healthy complexion is. She worked in entertainment, where she constantly met women whose careers demanded flawless visages but whose skin struggled to cope with the damage of makeup.
Determined to create products that both hide and fight one’s imperfections, Iredale started her eponymous brand in 1994, which, according to its website, was the first to marry makeup and skincare.
Among the line’s hit products is jane iredale Disappear Concealer, which is rich in organic willow bark extract that allays inflammation and delivers a dose of antioxidants. While the concoction smooths over scars and reduces pimples, its liposome formula provides the high coverage needed to buoy the wearer’s confidence.
CURAPROX
CURAPROX is a relative newcomer on the US beauty market, but it is not a novice when it comes to pearly smiles and oral health. The Swiss brand launched in the distant 1972 with a mission to teach people how to best care for their gums and teeth and offer them innovative products to do so.
Fealty to its roots, the company introduced CURAPROX Black Is White Tough Whitening Toothpaste, which, despite its inky shade, sheds stains in minutes. The first all-natural toothpaste of its kinds to arrive in the US this year, it relies on activated charcoal to “trap” dirt and discolorations, without harming the enamel.
Chuda Skincare
In many Slavic tongues, “chuda” denotes a miracle, a wonder. The word is an apt title for Dr. Elena Ocher’s skincare label. Born in the Republic of Georgia and trained in medicine in Russia and the US, Dr. Ocher honed an expertise on deciphering the skin’s various cues to a patient’s overall health.
In her New York practice and her bout as a medic on the Russian Navy, which preceded it, Dr. Ocher depended on a single substance – the Remedea Compound, which has been used to treat wounded skin for centuries.
It is this potent antiseptic and anti-inflammatory ingredient that rests at the core of Dr. Ocher’s products, including the Chuda Healing Hydrating Cream. Combined with advanced actives, the Remedea Compound rapidly plumps up dehydrated and sullen skin. Erasing wrinkles in no time, the cream also quickly heals cuts and abrasions.
