New York | Friday, October 19th, 2012
Lauren was the word on Tokyo’s Omotesando Avenue Wednesday night as David Lauren and his wife Lauren Bush posed for photos at Ralph Lauren’s flagship to mark the debut of the brand’s new Japanese e-commerce site. The website is a mix of style guide, digital marketplace and lifestyle publication, with a Japanese version of the quarterly RL magazine.
“This is almost like a prototype of the future,” said David, who has been hugely instrumental in bringing his father’s empire into the digital and mobile worlds since joining the family business in 2001. And the future is arriving in just the right famously tech-savvy and fashion-forward metropolis. “Just the way people dress is so hip and so unique,” Lauren said of the Japanese capital. “The quality of design is just so cool.”