| Wednesday, August 15th, 2012

Haute 100 LA Update: Ron Howard and Canon Team Up With 5 Celebrities Including Eva Longoria For Project Imaginat10n

Ron Howard is serving a special mentor, but not in the way you might assume in our age of reality-heavy game shows.

The Angels & Demons director will oversee five influential celebrities for Canon’s new “Project Imaginat10n” photography-inspired film festival, the first of its kind in history.

Fellow Haute 100 member Eva Longoria, as well as Georgina Chapman, Jamie Foxx, Biz Stone and James Murphy will direct short films under Howard’s tutelage.

The contest kicked off yesterday on, where submitted photos will be narrowed down by Canon, Ron Howard and community voting.  The “10” in “Imaginat10n,” represents ten storytelling elements and ten films that will eventually be produced and five of which will be showcased at a special film festival in 2013.

Said Howard: “The concept behind ‘Project Imaginat10n’ showcases the power still images can have on narrative storytelling, but more importantly, it demonstrates there are no limits with creativity and sources of inspiration can come from anyone or anything. It has been a pleasure to partner with Canon on this experiment and I’m thrilled to work with this talented group of new directors – Eva, Jamie, Biz, Georgina and James – to help them on this creative journey.”

Added Longoria: “Project Imaginat10n’ is a genius and organic partnership – linking together people I personally admire and the limitless untapped creativity in everyone. I’m extremely passionate about this opportunity and looking forward to stepping behind the camera.”

To Read More on This Haute 100-Lister, Click HERE 

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