George Joseph

CATEGORY: Billionaires

INDUSTRY: Insurance

COMPANY: Mercury General

WHAT MAKES HIM HAUTE: The self-made billionaire developed Mercury General insurance company for individuals having difficulty obtaining auto insurance; the company went public in 1985. Mercury General backed the June ballot initiative that would allow insurers to offer discounts to Californians who switch providers. Joseph stepped down as chief executive in 2006 at age 86.

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