Haute Author

  • NAME Project Lena
  • BIO When the two met in Southern California in 2001, they instantly hit it off and began to share their experiences and visions.  Together, Lena and Anastassia were actively involved in the fashion and art scenes while building strong relationships of stylists, designers, artists and editors across Santa Barbara, Los Angeles, San Francisco and New York.   Professionally, the two have combined experience in public relations for luxury jewelry line, music and entertainment management, production of fashion shows and national advertising commercials.  They have collaborated on projects as stylists, buyers and editors. They also shared the love of shopping.  Frustrated with sample sale experience of cold warehouses, random selection of merchandise, and uninviting environment, Lena and Anastassia set out to develop a project that provides high-end boutique experience at sample sale events.   Duo’s involvement with the art world led to engage emerging local artists.   As strong believers in giving back, the team decided to involve charitable organizations, and create their events as series of charitable fashion shopping and art social events.  In the summer of 2010 stars aligned and Project Lena was born. With the launch of PROJECT LENA, sample sales are now thought of as luxurious boutique events with elements of art and giving back. The birth of the PROJECT LENA Blog was the inevitable next step.    Both Lena and Anastassia have so much to share about the world of art, expression, fashion, beauty. They blog about what is current, what is new, what is here to stay, they spot trends ahead of their time. They share interviews of their exciting network of industry insiders, museum curators, designers and stylists.

Articles By Project Lena

Haute Event: Rankin’s Rubbish Pre-Opening Celebration at Fahey/Klein Gallery

We were invited by David Fahey to attend a very small private reception and pre-opening celebrating British photographer, Rankin’s new “Pop-up” Gallery in Los Angeles. British photographer and director Rankin, in conjunction with Fahey/Klein Gallery, launches Rankin’s Rubbish, his first exhibition at his new gallery on Melrose Avenue. This special preview has been held in honor of BritWeek. Read More

Haute Spot: Ray’s and Stark Bar at LACMA

We checked out Ray’s and Stark Bar over at LACMA the other night. Ray’s, named after the late movie producer Ray Stark, is the Patina Groups latest endeavor. The restaurant appears to be a large concrete box framed in glass, and as you would expect, there are lots of colorful Herman Miller chairs tucked under thin tables, Bertoia chairs out in the bar and other “designy” touches. Well, this is LACMA is it not? Read More

Haute Dining: The New and Improved Il Sole in West Hollywood

Il sole is located in the heart of West Hollywood at the Beverly Hills end of the Sunset Strip. Far from your typical L.A. hang out, it feels as if you’re in some trendy place in downtown Manhattan. The location is convenient if you plan to go out that night. The restaurant is a perfect hideout for celebs, and would be appropriate for a low-key date as well. The dress code is fashion forward and smart casual. After all, you want to look good with all of those models and handsome regulars on display. Read More

Haute Couture: Martin Margiela Trunk Show

Martin Margiela is the fashion designer’s fashion designer. Thursday afternoon saw an array of stylists and members of the press converge at the Martin Maison Margiela boutique in Beverly Hills to witness the trunk show of the designer's F/W 2011 runway collection. Naturally we were there to see what’s new at our favorite French Fashion House. Read More

Haute Event: Vivienne Westwood Melrose Ave Boutique Launch Party

Vivienne Westwood arrived in Los Angeles last Wednesday night to celebrate the opening of her new Melrose Avenue store with a few hundred of her closest friends and co-host Lauren Taschen. We heard she is growing weary of the jetsetter life style and prefers to stay at her fab home, but she couldn’t possibly miss out on her on store opening. Good for us!!! Read More

Haute Dining: Mezze Los Angeles

We went over to Mezze on La Cienega to see what all the fuss is about. Mezze is the result of collaboration between chef Micah Wexler (Craft and L’atelier de Joel Robuchon), GM Michael Kassar ( Spago Beverly Hills) and Voyeur’s Matt Bendik and David Koral. Read More

Lanvin Opens New Boutique in Russia

The latest fashion news from Paris is all about the new Lanvin boutique opening in Moscow. The grand affair is to take place this fall with close supervision by Lanvin’s creative director Alber Elbaz. Read More