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Westime’s Greg Simonian on Watch Trend of the Moment: Start/Stop
  • NAME Greg Simonian
  • BIO Greg Simonian is the President of Westime in Los Angeles. He represents the fourth generation of his family to follow a career path in the watch industry, having first joined Westime as a senior executive where he worked closely with his father, Westime Founder John Simonian.

Articles By Greg Simonian

Spotlight on Ceramic

The era when fine timepieces were only made of gold or platinum is long gone. Watchmakers are embracing new materials like never before, and finding that high-tech alternatives make watches stronger, lighter, more durable, and in some cases more beautiful than ever. Ceramic is a…Read The Full Post

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Haute Time: Greg Simonian, Time for Her

There is no denying that many women have taken to wearing men’s timepieces in recent years, and the look of a big watch on a lady’s wrist makes for an eye-catching fashion statement. But recently I’ve seen a renewed commitment among watchmakers to design timepieces…Read The Full Post

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