If you’re heading somewhere warm and exotic this holiday season and you want to stock your suitcase with flirty and fun frocks, you’re in luck! Zimmermann, the boho-chic Australian womenswear collection from sisters Nicky and Simone Zimmermann, has opened its first San Francisco boutique. The duo spent years searching for the perfect place to open a flagship and finally settled on a gorgeous old gallery in Jackson Square.
Photo Credit: Drew Altizer
The new 2,800 square-foot shop was designed by Australian architect Don McQualter of Studio McQualter and while it has the light airy ascetic the brand is known for each boutique is distinct. “All of our stores are different. While they share a fresh, optimistic aesthetic, we try to keep each space unique and embrace the things that we loved about the space in the first place,” Nicky told Haute Living. “For Jackson Street, the space was an antiques store for many years and had natural light on two sides, along with amazing high ceilings. We have tried to keep and highlight these features while forming a series of rooms that allows visitors to explore the space and our collections slowly. I think my favorite part of this store is the terrazzo floor that we brought in and the eclectic light fittings used across the space. There are vintage pieces mixed with custom fittings that were designed and made in Australia.”
Photo Credit: Zimmermann
The resulting store is minimal, but chic and inviting—an ideal backdrop to showcase Zimmermann’s ruffly, floral-printed maxi dresses, playful silk rompers, and luxe tailored swimwear. While some new boutiques in the Bay Area incorporate tech-savvy elements, this wasn’t important to the Zimmerman sisters. Instead, creating a space that was welcoming and pretty was at the top of their minds.
Photo Credit: Zimmermann
“We think more about creating beautiful spaces that people want to spend time in first and foremost. Rather than including tech for tech’s sake, we just wanted to make it beautiful,” Nicky explains. “The important thing for us with this store was to be able to bring our complete ready-to-wear, swim, and resort collections to the city–not just a small edit [of clothing]. The new store space allows us to do that.”
Photo Credit: Drew Altizer
To celebrate the launch of their first SF boutique, the sisters hosted a party attended by all of the city’s PYTs including Sabrina Buell, Claudia Mata, and Sobia Shaikh. The Zimmermanns mingled with the ladies in attendance and provided styling advice. “A woman can come to us at any time of the year and find a great dress or a look for an event, something feminine and with unique detail,” Nicky says. “Women are now traveling more than ever during winter, especially over the holidays or for short breaks to find some warmer weather. Across our collections, there are so many pieces for women to choose from when building out a vacation wardrobe.”
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