Ermenegildo Zegna, the Italian luxury fashion house, has teamed up with Farfetch to launch its capsule collection XXX. The exclusive collection is sold only on farfetch.com and at the Miami boutique in the Miami Design District.
Artistic Director Alessandro Sartori created an unconventional wardrobe of contemporary and urban pieces matching the identity of society’s most bold members. Pieces include sweatshirts, graphic windbreakers, fanny packs, and hand-stitched sneakers all embellished with the signature XXX pattern. The collection is named after the three classic stitches on a suit’s lapel, merging the typical codes of streetwear with tailoring.
In addition to the launching in Miami, the collection was also launched in Seoul, Shanghai and Hong Kong. Each region being fashioned to mirror the unique cultural trends of the location. Award-winning Chinese singer, William Chan, and Sehun, a member of K-pop group EXO, serve as representations for the brand’s multi-tiered campaign. Ermenegildo Zegna’s XXX collection was designed specifically for those seeking to celebrate diversity while uniting the global tribe.
Photos courtesy Ermenegildo Zegna
