As FENDI celebrates the 10-year milestone of its iconic Peekaboo bag, the brand sought out some of the world’s most iconic women to do it justice, including Kim Kardashian West, her mother Kris Jenner and her daughter North West. Shot in Los Angeles, FENDI shared the exclusive images with Haute Living, which capture the family’s special bond, and their strong, individual personas. Kim and Kris also discuss the timelessness of the Peekaboo, as well as their connections to the women with whom they are the closest.

One-on-One with Kim Kardashian West

Use one word to describe your daughter and mother.

I would define my daughter as pure and my mother as love.

How is your relationship with your daughter and mother? What is the best part?

I have an extremely close relationship with my mom and my daughter. They are my two best friends. I just love sharing my life with them both. Family really means the world to me.

What does FENDI mean to you?

The ultimate chic! Cool luxury.

What do you think you have in common with the FENDI Woman?

Fendi women are strong women and I can connect with that.

Use three words to describe the Peekaboo.

Chic, classic and elegant.

Would you define the Peekaboo as Timeless? Why?

The Peekaboo is timeless because it’s so simple and a classic bag you can wear no matter the occasion or season. That’s why I chose the Peekaboo, because its classic but also modern as you can change the strap with your outfit or personality.

Tell us which is an essential could not miss inside your Peekaboo?

I always have my phone, candy and my KKW Beauty Nude Lipstick in my Peekaboo.

The Peekaboo is all about secrets. Tell us about your hidden you?

I don’t have many secrets honestly, but if I did I couldn’t really share them, lol! It’s good to hold things close to your heart.

Tell us about Los Angeles. Why it is so inspiring to you?

I grew up in Los Angeles – it’s home for me. I love being there and I’m so content when I’m there.

What was it like shooting the video in this city?

It was such a comfortable day playing and working with my mom and daughter. I will have these memories forever.

Any anecdotes from this day on set?

We had gummy bears on set as bribes, but they didn’t work because North caught lady bugs instead and was more interested in those, lol!

One-on-One with Kris Jenner

Use one word to describe your daughters/mother.

Love.

How is your relationship with your daughters? What the best part?

Kim is my heart. We are incredibly close and lucky to spend as much time together as we do.The best part is having everyone nearby, and I’m so proud of my entire family.