Luxury boutique En Avance collaborated with perfumer Maison Francis Kurkdjian for a brand-new store concept in Miami Design District’s Paradise Plaza. The store marks Maison Francis Kurkdjian’s first store-within-a-store in the United States.
Photo Credit: Loic Ercolessi
En Avance founder, Karen Quinones, and luxury perfumer, Francis Kurkdjian, share a portion of the store space to display their trendy brands of fashion and fragrance. “What an amazing way to ring in my 25th year and celebrate this amazing collaborative concept with Maison Francis Kurkdjian. I’m really proud of the beautiful store we created together,” said Quinones. En Avance x Maison Francis Kurkdjian was designed by Forall Studio in Paris who created the chic look of Maison Francis Kurkdijan Paris Boutique.
The grand opening party of the anticipated collaboration did not disappoint. To commemorate the new partnership, over 160 longtime friends of the brand attended the party. “It was such a nice way for Francis and me to celebrate the opening of our first boutique in the United States in collaboration with Karen & En Avance! The party was all about friendship, beauty and good vibes,” exclaimed Marc Chaya, Co-founder & CEO of Maison Francis Kurkdjian. Some of the celebration’s notable attendees included actress Gabrielle Union, Miami-based interior designer Sam Robin, and model Veronica Webb.
Photo Credit: Loic Ercolessi
The En Avance name has always prided itself on showcasing young talented designers. Quinones hand-picks and curates the styles of up-and-coming designers to feature in her store. The platform provides aspiring fashionistas inspiration and inclusion in a competitive industry.
Maison Francis Kurkdjian aims to create a new emblem of French know-how and lifestyle within their perfume stores. The brand has developed into a global name in the luxury fragrance market with stores in about 500 selective retail locations in more than 40 countries. Maison Francis Kurkdjian strives to a contemporary vision of the art of creating and wearing perfume.
The two stores’ unique take on their respective industries makes them a perfect match in luxury retail, especially within the evolving Miami Design District.
