Photo Credit: Emma McIntyre/Getty Images for Refinery29
Refinery29, a New York-based online magazine for young women, has rolled into town for the weekend with a special exhibit at the Palace of Fine Arts. To celebrate 29Rooms, its installation, Refinery29 hosted a lively event earlier this week with celebrity partners—Jessica Alba, Anna Kendrick, and Paul Feig—in attendance.
Photo Credit: Emma McIntyre/Getty Images for Refinery29
The stars worked with Refinery29 to design rooms for the show. 29Rooms debuted last fall in New York with rooms created by other celebs including Jake Gyllenhaal, Jill Soloway, and Emma Roberts. From now through Sunday, from 11 a.m. to 10 p.m. ticket holders can check out the interactive experience.
Photo Credit: Emma McIntyre/Getty Images for Refinery29
This year’s theme was “Turn It Into Art,” and it features 29 spaces designed by different visionaries and brand’s like Häagen-Dazs, Bravo Media, and MasterCard. The rooms are not traditional rooms, but rather colorful and oversized art exhibits that double as the ideal Instagram background. 29Rooms is the third Instagram museum (a museum-type venue that seems built purely so exhibit goers can take photos of themselves) to open its doors in San Francisco—it comes after the Color Factory and the Museum of Ice Cream. At the event earlier this week, influencers mingled with celebrities snapping photos in the mini-stages. Moscow mules were poured, and burgers were devoured.
Photo Credit: Emma McIntyre/Getty Images for Refinery29“With 29Rooms debut in San Francisco, we wanted to tap into the amazing energy of the city to celebrate community and champion the creativity of our collaborators and our audience,” Refinery29’s co-founder and executive creative director Piera Gelardi said in a statement. “Through this event, we ignite people’s imaginations, spark dialogue and action, and dare our visitors to dream bigger. Over the past four years, we’ve seen that people are yearning for new ways to truly interact with art and culture and 29Rooms delivers that through a sensory, interactive experience.”
Photo Credit: Frazer Harrison/Getty Images for Refinery29
Alba’s room, Once Upon a Time, a project she did in collaboration with Baby2Baby, imagined a world where every child is given the essentials to survive and thrive. It took on new meaning in light of the recent immigration struggles at the border. Other rooms featured a giant typewriter, neon lights, hanging flowers, white clouds, and gender-neutral bathrooms.
Tickets to 29Rooms can be purchased now through Sunday.
