It’s time to get with the program, because this month, Benefit Cosmetics will be spreading the word that bold is beautiful through its feel-good mission, the Bold Is Beautiful Project. During the month of May, Benefit donated 100% of its brow wax proceeds to local charities for women and girls so they can be bold, believe in themselves, and achieve their full potential to be 100%.
To date, the San Francisco-based cosmetics brand has raised over $11 million dollars in 17 countries, which was donated to 34 charity partners around the world. One Benefit brow wax enables two girls to attend science, technology, engineering & mathematics day camps & 1 training session in financial literacy. Ten brow waxes provide one night of safe accommodation and emotional support for a woman in need, and eight waxes can host one beauty workshop for cancer patients.
In 2018 alone, 19 markets—US, UK, France, Germany, Australia, Spain, Singapore, Canada, Ireland, UAE, New Zealand, Mexico, Brazil, Turkey, Portugal, Italy, Korea, Philippines, Thailand—will participate and give back to 37 local charity partners empowering women and girls.
Here, we chatted with Maggie Ford-Danielson, Benefit’s Chief Brand Ambassador and daughter/niece of founders Jean and Jane Ford, who gave us five ways to feel bold and beautiful this month.
- Lend a helping hand. In the spirit of Bold is Beautiful, reach out to a friend that you know could use a little help, whether she’s moving, going through a relationship problem, or is just too busy to get to the grocery store this week. A little gesture of kindness will go a long way.
- Treat yourself. Book a brow wax at a Benefit boutique, or go get a massage at your favorite spa. You’ll feel beautiful when you treat yourself to a little TLC.
- Try one thing that scares you. Be bold and take a risk! Just go after that one thing that’s been on your mind. Run that first mile, wear a color or a pattern that you wouldn’t necessarily pick, share an idea at work that you are passionate about….the answer will always be no, unless you ask. You’ll feel empowered, strong and inspired to do more!
- Connect. Even in the digital age, connecting whether its online or in person is so important. So, knock on your neighbors’ door and say hi, join an online book club or pick up the phone and call your mom for no reason in particular. Making connections makes you a happier person.
- Laugh! Benefit believes “Laughter is the best cosmetic.” Find your source of smiles, because when you’re smiling, that’s when you’re your most beautiful.
