Photo Credit: Ryan Kelly for Red Bull
Last night, Red Bull kicked off festival season with a party at E&C Studio, the downstairs lounge of Esther & Carol, showcasing their new limited edition can featuring UV-technology. The celebration was created in collaboration with Live Nation and their festival partners: EDC Las Vegas, Governors Ball, Bonnaroo, Lollapalooza and Austin City Limits Music Festival. The new Red Bull can is exclusively available at the five festivals as well as in bars and restaurants in the surrounding areas.
Attendees were given a preview of what to expect this festival season as the room was lit up in neon and glow in the dark undertones. Original festival artwork covered the walls, tied to each of the above five Live Nation festivals and the unifying the power of art and music.
Photo Credit: Ryan Kelly for Red Bull
Good vibes filled the room as the crowd enjoyed sounds by Quiana Parks while sipping on specialty cocktails. Olympic Fencer Miles Chamley-Watson stopped by to enjoy a Red Bull and catch up with friends. He joined Quiana on stage to pose for a selfie as she played hits, like Migos’ “Stir Fry” “Physco” by Post Malone featuring Ty Dolla $ign and “God’s Plan” by Drake. At one point in the evening, Vashtie also jumped on stage with Quiana.
The event also featured a gaming area where guests could try out the new Red Bull Festival Run game, a 2D endless runner with custom levels themed to the five festivals. The 5 top scorers as of April 30th, 2018 will be rewarded with an all-inclusive VIP experience for the festival.
If you can’t make it to Lollapalooza or Austin City Limits Music Festival but still want to take part in the fun, you can stream the event live on the app or online at RedBullTV.com.
Photo Credit: Ryan Kelly for Red Bull
