Britney Spears Is The New Face Of Kenzo

Parisian-based fashion house, KENZO, has named Britney Spears as its newest spokesperson, with a campaign called Kenzo Presents Britney Spears, with its own hashtag, #kenzolovesbritney. After several teaser shots of the new campaign—officially called “La Collection Memento N°2“—KENZO and Spears finally unveiled their partnership on their social media channels.

The campaign, shot by legendary photographer Peter Lindbergh, focuses on the idea of cultural icons—something that Spears wholeheartedly embodies. With a heavy focus on denim and the quintessential KENZO motifs, the collection is vast and wide ranging for both men, women and some pieces that may be worn by both genders. One of those motifs, for which KENZO had become internationally recognized, is “the jumping tiger,” developed by Kenzo Takada in the 1970s.

“I was really flattered when KENZO approached me to the face of their 50th anniversary line,” began Spears. “I love the brand, and with denim being a big part of this collection, it made it that much more appealing to me since denim is such a part of my own style.” (Who could ever forget her matching denim-on-denim moment on the Grammy’s red carpet with then-beau Justin Timberlake?)

The collection elevates the ever-popular “athleisure” trend. For the main ad campaign shot, Britney Spears wears the Cropped ‘Bamboo Tiger’ Sweatshirt, the Denim ‘Bamboo Tiger’ Denim Baseball Cap (already sold out), The Mini Denim ‘Kanagawa Wave’ Rucksack and the Denim Shorts.

The collaboration certainly is a match made in heaven. Spears’ is a timeless, American icon, and her reign as the queen of pop will surely last generations to come.