Baxter Of California Pop-Up Brings Men’s Grooming Services To SF

A man gets a hair trim at the Baxter of California pop up at Banana Republic

Photo Credit: Drew Altizer Photography

Calling all stylish men who aren’t afraid of pampering themselves! Los Angeles-based grooming brand, Baxter of California, has just opened its first pop-up shop in downtown San Francisco. The pop-up isn’t stand alone, but inside the Banana Republic flagship on the corner of Grant and Sutter streets. During the months of December and January, Baxter is offering complimentary services for Banana Republic shoppers and in-the-know gentlemen. Enjoy a proper beard and hair trimming, signature facial exfoliation, light hand massage, or purifying mask. The pop-up has two barber shop chairs and all of the treatments are designed to revive a man’s skin.

Photo Credit: Drew Altizer Photography

Appointments are recommended as the services are available only Friday through Sunday. Baxter and Banana Republic have partnered with Shortcut, a hair care marketplace app that connects people to local barbers and stylists, to make appointment booking quick and easy. In honor of the pop-up, Baxter has debuted three new products, exclusive to the San Francisco Banana Republic, until they officially launch in 2018. There is a beard line-up non-foaming shave gel, and new three- and five- blade cartridge razors for the everyday shaver.

Photo Credit: Drew Altizer Photography

“We’ve been longtime fans of Baxter of California, and we’re excited to evolve our partnership by treating our customers to something new this holiday,” Michelle Elise Malone, Banana Republic’s director of merchandising told Haute Living of the relationship. “Our collaboration is a great fit, because we both strive to deliver high-quality, performance products that are tailored to bring out the best in men every day.” The pop-up launched with a celebratory event hosted by Justin Blomgren where men were treated to wine, whiskey, and the grooming services.

Book your Baxter of California x Banana Republic service now. Complimentary appointments are available from 4 to 8 p.m. on Fridays, 1 to 6 p.m. on Saturdays, and 2 to 6 p.m. on Sundays including Christmas Eve and New Year’s Eve.