There are some fashion moments that stand the test of time. Audrey Hepburn’s little black dress, James Bond in a perfectly tailored suit or androgynous glamour of Grace Jones, these fashion moments continue to inspire trends season after season. As a storied design house with a rich history, Max Mara continues to create timeless style for the modern woman.
This season, Max Mara creative director Ian Griffiths wanted to take a larger focus on styles that have built the foundation of Max Mara. He spent a lot of time in the archives and was inspired by the “Manuela” coat. Originally created in 1998, this luxurious, camel-hair wrap coat represents the quality and philosophy of Max Mara. “Every few years we feel the need to present a collection that is just about Max Mara, our brand values and our unique history,” shares Griffiths.
Never one to just rest on the past, Max Mara introduced the iconic silhouette in four stunning new colors including one of the hottest shades on the catwalks, mint green. The classic wrap silhouette is so effortless that you’ll be to wear it at every opportunity, season after season. As Griffiths knows, “A Max Mara coat is never contrived, strange or gimmicky. It will serve you faithfully for years, and you will never want to pass it on.” Epitomizing elegance and timeless sophistication, the “Manuela” coat is a true investment piece that you can buy now and will wear forever.
