Bally's New Collaboration With Swizz Beatz

What do you get when you mix an award-winning music producer, an eclectic, modern artist and a heritage brand? Sprinkle in a little social-media magic and it equals Bally’s newest collaboration with Grammy Award-winning music producer and global entrepreneur Swizz Beatz on a collection of accessories and ready to wear, featuring works by Spanish artist Ricardo Cavolo.

“Bally is an iconic brand that represented the music culture very early, and the quality, in my opinion, has always been No. 1”, says Swizz Beatz.

The collaboration came about organically and is a testament to the power of social media. After getting excited by a Bally Instagram post of the Ascona sneaker, Swizz commented on the post and the relationship took off from there. When discussions about a design collab started progressing, Swizz knew he wanted to bring in Spanish artist Ricardo Cavolo, whom Swizz had worked with when he curated the “No Commission” series that included works from Cavolo.

Talking about the inspiration behind his prints for Bally, Cavolo explains he and Swizz were working toward creating the feeling of “total freedom” in the pursuit of “creation with no borders.” His prints represent his interpretation of freeing the spirit animal inside, resulting in a truly vivid collection of otherworldly drawings.

Cavolo’s prints will launch as part of the ‘Bally Collective, curated by Swizz Beatz, continuing the brand’s commitment to creating a platform to playfully empower artistic license across emerging and established talent.

This collaboration drops today online at Bally.