Photo Credit: Jared Siskin/PMC
On Saturday, August 26th, philanthropist Audrey Gruss invited 30 of her closest female friends to a White Tea Garden Party at her Southampton home, Fairwind, where she announced the coming launch of her new fragrance, Hope.
Guests including Kathy Hilton, Donna Acquavella, Sharon Bush and Luce Churchill learned how 100% of net profits from Hope fragrance will go directly to Hope for Depression Research Foundation (HDRF) – the non-profit organization Audrey founded over a decade ago in memory of her mother Hope, who struggled with depression.
Photo Credit: Jared Siskin/PMC
Depression is the number one cause of disability worldwide with 20 million people diagnosed with depression in the US each year, and 350 million people affected globally. However, despite its prevalence and staggering cost to society, it is still misunderstood and under-researched. In order to create an additional source of revenue to accelerate breakthrough depression research, Audrey created the Hope fragrance collection. Inspired by her mother’s love of white flowers, Hope is an all-white floral combined with a crisp note of verdant freshness.
Photo Credit: Jared Siskin/PMC
The Hope fragrance collection is comprised of four products that will launch on September 1st at select Saks Fifth Avenue stores and at saks.com. The products range from $40 to $115 SRP, and include Eau de Parfum, an Eau de Parfum purse spray, a Hand and Body Creme, and a Scented Candle with 100% of net profits to depression research.
Photo Credit: Jared Siskin/PMC
