Diddy Has Created the Hottest Sip of Summer

Sean ‘Diddy’ Combs is cooling things down and heating things up with his Cîroc colada cocktails

Photo Credit: PAN Photo Agency/Shutterstock.com

Close your eyes and pretend you’re swinging in a hammock, soaking up the sun, eyes closed as palm trees sway gently overhead. You hear birds chirping and the dulcet sound of waves crashing in the background. In your hand is—what else?—a piña colada, the be-all, end-all, go-to vacation drink. When you open your eyes, you’re home, on the couch, watching Netflix, and it’s raining. The good news: you still feel like you’re on a beachside holiday with the new Coconut Chill cocktail from Cîroc. The Diageo-owned brand’s limited-time-only Summer Colada vodka—a fusion of fresh pineapple with a touch of coconut cream—is a party in your mouth. Head to Bootsy Bellows in West Hollywood to indulge in the sip of the summer: a heady blend of banana juice, coconut cream and lemon juice packaged in an all-white bottle, emblazoned with a golden orb that ignites the feeling of summer luxury. Says CEO Sean ‘Diddy’ Combs, the man behind this summer’s Apple Music release Can’t Stop Won’t Stop: A Bad Boy Story, “I’m always dreaming up new ways to celebrate, and this year we wanted to do something extra special for summer. Cîroc Summer Colada takes an incredible liquid that everyone will want to enjoy.” Truly, there’s no better way to indulge in the fruits of the tropics.

“We are always a step ahead and unafraid to take risks if it means creating great content and social conversation. To become a leading spirits brand in an already very competitive category, we had to be different… we had to become a part of our clientele’s daily social conversations.” — Sean ‘Diddy’ Combs, Chairman of Combs Enterprises and CEO of Ciroc.