Sant Ambroeus’ Soho outpost is like something out of a movie: very New York, but also very European, with every character you can imagine making a cameo. Regulars include Olivia Palermo, Brian Atwood, Garance Dore and the like, and it’s not at all uncommon to catch a movie star having an espresso at the bar. The pasta is good, but the atmosphere is even better — all curated by Alireza Niromand, Sant Ambroeus’ Creative Director. The man behind the Insta-famous plate wall, artist installations and brand collaborations with names like Bobbi Brown, Maison Kitsune and Baron Von Fancy (to name a few) shares his New York secrets.
I was born in Iran and grew up in Paris
How long have you been in New York?
It’s my 15th year in NY. I thought I would come for a year but I was never able to leave. NY has been my drug of choice and lover ever since.
Favorite New York neighborhood:
The West Village, which reminds me the most of the old continent.
Favorite New York memory:
A secret party thrown in a water tank, turned into a hot tub. Most whimsical NY moment.
Favorite neighborhood shops:
McNally Jackson on Prince, one of the last bookstores standing.
Best French restaurant:
Le Bilboquet or Orsay on the Upper East Side
Favorite New York dessert:
No I won’t say the cronut! No way
Favorite spot for cocktails:
The Carlyle, I have yet to find the same vibe downtown. I am on it.
The wine you order most:
Pinot Noir from Burgundy preferably
Favorite clothing brand:
Daniel Cremieux, who I am lucky enough to be the brand ambassador. If you are looking for suits don’t look any further
Favorite art gallery:
Hauser and Wirth
Favorite Sunday pastime:
Very simple: Quality time with my kids
Last high-end purchase:
My third child!!!!!
Favorite historic/legendary New York place to see or explore:
I never get tired of a walk in the park… I mean
Describe New York in three words:
What is the secret to your success?
Photos courtesy of S.A. Hospitality Group.