Take a First Look at the Sleek New Century Plaza


Take a First Look at the Sleek New Century Plaza

Previous PostHaute Spots Boston: Bella Santé
Next PostSF Ballet’s Opening Gala is Ever Magical
Century Plaza Unveiling
Century Plaza Unveiling

Photo Credit: Next Century Partners

Last night, visionary real estate developer Michael Rosenfeld and his Next Century Partners hosted the most exciting party of the year this evening for the unveiling of the largest mixed-use project in all of Los Angeles. 
 
Along with the city’s real estate dignitaries, VIP government officials, actors Ellen PompeoJosh Duhamel,Darren Criss – and influencers from every possible industry, Next Century Partners introduced to the world the first glimpse of the new $2.5 billion Century Plaza, with construction already underway.
Marilyn Monroe in projection form
Marilyn Monroe in projection form

Photo Credit: Obscura Digital for Next Century Partners

 
Master-planned in the 1960s by legendary architect Minoru Yamasaki—the architect behind New York City’s World Trade Center and Madrid’s Torre Picasso—the Century Plaza Hotel is a mid-century masterpiece that has welcomed silver screen stars, presidents, and power players for more than five decades. 
 
It was revealed that Fairmont Hotels and Resorts will manage the new 5-star Hotel and Hotel residences, which will feature a 23-foot-tall sculptural head by celebrated Spanish artist Jaume Plensa in the public plaza. Two 46-story glass residential towers will scrape the sky with the most elegant condominium homes ever built in Los Angeles. Trend-setting boutiques and restaurants will fill the plazas and streetscape making this the Westside’s most walkable neighborhood.
Josh Duhamel has a laugh
Josh Duhamel has a laugh

Photo Credit: Obscura Digital for Next Century Partners

 
Guests of the unveiling were treated to tastes of the city’s best restaurants— Mozza Pizzeria, Animal, Chinois,and Wexlers, with desserts by Sprinkles and SusieCakes—and entertainment by top-tier performers. Capping it all off was an unprecedented multimedia show by Obscura Digital, the visual masterminds behind the mind-blowing light show installation that covers the entirety of the Sydney Opera House.
 
Mr. Rosenfeld closed out his remarks, stating that a project this important to the future of Los Angeles required the best-in-class architects and designers, including Pei Cobb FreedGenslerMarmol Radzinger, and Yabu Pushelberg. Rosenfeld stated that he and his team took on the challenge of re-envisioning Yamasaki’s masterpiece “with great responsibility.”
connect with haute living National
Loader