Pronovias, the well-known label for posh bridal gowns, partnered with Blair Eadie, who heads up the mega successful fashion blog Atlantic and Pacific (1.5 million followers) to present the Pronovias 2017 Collection. The photo shoot for the campaign took place at some of New York City’s best-known spots or in situations that highlight the city’s unique vibe such as the New York City Public Library, a street in the middle of mid-town Manhattan traffic, and a scenic rooftop in Brooklyn. The collaboration with Eadie is part of the brand’s digital project, #PronoviasItBrides, for which the company names special ambassadors chosen among the most influential. names in social media today, among them Whitney Port, Danielle Bernstein, Rumi Neely, and Jennifer Grace. Eadie wore six gowns during the New York City photo shoot.
The Atelier Pronovias 2017 Collection, was designed by Hervé Moreau, the brand’s creative director. Moreau centered the collection on such materials as Mikado silk, translucent gauze, including Valentina gauze and crepe. For more on the collection, go website www.pronovias.com or visit a Pronovias store (in New York at 14 East 52nd St, Tel. 212-897-6393).