2017 marks the Year of the Rooster in the Chinese lunar calendar, a symbol of fidelity, confidence and motivation. Who wouldn’t want to celebrate a year of confidence and motivation? The city of Beverly Hills couldn’t resist, and is collaborating with China International Culture Association (CICA) and Beijing Association for Culture Exchanges (BACE) on a series of Rooster-inspired festivities for the Chinese New Year.
The celebrations began on Jan. 21 with the “Happy Chinese New Year – Charming Beijing” variety showat the Saban Theatre. It was the sixth consecutive year of Beverly Hills celebrating Chinese New Year with a public event and the third year with the support of CICA, BACE and the Chinese Consulate of Los Angeles. The event, which celebrates the Year of the Rooster and is sponsored by Delta Air Lines, Stefano Ricci and Two Rodeo Drive, featured internationally acclaimed entertainment from Beijing.
To further enhance the festivities around town, participating Beverly Hills hotels, including The Beverly Hilton, Beverly Wilshire, Viceroy L’Ermitage Beverly Hills, Montage Beverly Hills and The Peninsula Beverly Hillsare offering packages to welcome the Year of the Rooster. The unique experiences awaiting Chinese New Year travelers at Beverly Hills’ finest hotels include in-room treats such as custom slippers and lush bathrobes; Chinese newspapers and hot water kettles; as well as VIP shopping trips with personal luxury advisors; and exclusive access and chauffeured transportation to the city’s attractions.
A number of boutiques and flagship stores in the 90210, including Rodeo Drive, are also celebrating by featuring rooster-themed products or red accents. Signature high-end items include Louis Vuitton’s Vuittonite Pendant Necklace, Dior’s“Diorelita” Bracelet, Burberry’s Lunar New Year Collection andGucci’s Chinese New Year Scarf.Breguet, David Orgell and Cartier and many other storefront windows in the city are decorated with beautiful displays, inspired by Chinese New Year, also known as Spring Festival. And select luxury retailers are providing VIP shoppers with exclusive red envelopes and unique gifts, such as Coach’s red leather phone case. (Red envelopes are a traditional gift in China as the red color symbolizes good luck and is a representation to ward off evil spirits.
The Beverly Centeris also celebrating, focusing its festivities around the enchanting Wishing Tree located on Level 6 in Center Court, where guests are invited to write their wishes. In the Chinese culture, placing a wish on the Wishing Tree bestows blessings and makes wishes come true. The tree is also adorned with cultural elements such as coins, lanterns and ribbons to symbolize joy, luck and prosperity in the year to come.