See What Hermes is Planning for the Holidays

Hermès Presents : Petit h holiday factory Photo: BFA.com — The Hermès Madison Avenue boutique last evening, where it debuted the Petit h holiday workshop. Photo: BFA.com/Neil Rasmus

Hermès Presents : Petit h holiday factory — A new holiday window at the Hermes store at 691 Madison Avenue. Photo: BFA.com/Neil Rasmus

At ultra-luxe brand Hermes every day must seem like a lavish holiday with stores filled with extraordinary items that provide shoppers with the ultimate for gift giving (and for self gifting too!). But come the Christmas season, even a posh label wants to celebrate the holiday season with a special twist. So starting today, a day after the Hermes store on 691 Madison Avenue unveiled its holiday windows, the French brand will be showcasing its Petit h line just in time for holiday shopping. Petit h, of course, is a collection that speaks to what savvy stylistas want in their fashion today—exquisite items crafted with sustainability in mind. The concept behind Petit h is to take the leftover materials from the Hermès craft process (and leftovers at Hermes are still major luxe) and transform them into whimsical, witty, and poetic objects. Pascale Mussard, a sixth-generation member of the Hermès family who created the Petit h collection in 2010 and is its artistic director, knew the line would open a range of possibilities for and provide new ways of looking at the brand. “Petit h is always about dreams,” she says. “I tried to make this collection even more festive for the holiday season.”

Pascale Mussard, Bob Chavez at the Hermes holiday party. Photo: BFA.com — Pascale Mussard, who created the Petit h line, and Robert Chavez, US president and CEO of Hermes of Paris, at the Hermes holiday party. Photo: BFA.com/Neil Rasmus

The Madison Avenue boutique windows have been reimagined as an Advent calendar, opening to reveal holiday surprises as well as Petit h products, with scenography designed by the artist Alexandre Mussard, Pascale’s son, who is collaborating with his mother for the first time. Inside the store, there will be a workshop-like atmosphere that will encourage shoppers to explore the craft and design process and make their own Hermes ornaments.

fifthhermes — The Bear sculpture was created by Studio ROOF for Petit h.

Petit h will be at the Hermès Madison boutique from December 2^nd 2016 to January 7^th 2017; Hermès Wall Street on December 10^th and 11^th; and at the Hermès Parfumerie from December 16^th to 18.^th.The Hermès Wall Street boutique and the Parfumerie will host pop-up versions of the Petit h holiday scenography, and at both offer live demonstrations to help customers make their own ornaments.