Neiman Marcus Launches Two Exciting New Initiatives

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The new Rent the Runway boutique at Neiman Marcus
The new Rent the Runway boutique at Neiman Marcus

It’s an thrilling week for Neiman Marcus shoppers. The San Francisco department store is launching two cool new ventures. The first is a partnership with Rent the Runway. The rental commerce platform will have a boutique on the 5th floor with a dream closet of designer dresses, jumpsuits, jewelry, and other accessories. The selection of clothing will rotate on a regular basis and features Rent the Runway’s inventory of designers that includes Suno, Proenza Schouler, Marni, Elizabeth & James, Jason Wu, and Diane von Furstenberg. The boutique also has a handful of fun services. Customers can book a styling session appointment, access the Rent the Runway app, and swap their clothing with pieces that they have ordered online. Don’t have time to get up to the 5th floor? Arrange for a a street-level hand-delivery of your dress while you’re passing Neimans on your way to work. If you’re too busy to browse the assortment of dresses, a stylist can prepare a dressing room with suggested pieces.

A Rent the Runway dress by Osman
A Rent the Runway dress by Osman

The Rent the Runway boutique at Neiman Marcus is the first time that a fashion rental company will be within a traditional retail environment. San Francisco has one of the highest concentrations of Rent the Runway customers, so the collaboration makes sense. “Partnering with Rent the Runway’s innovative model combined with their affinity amongst millennials provides an exciting opportunity for us,” Karen Katz, president and CEO of Neiman Marcus said in a statement. “Together we’re helping the next generation of luxury consumers discover and fall in love with designer fashion.”

NaturaBissé’s air bubble
NaturaBissé’s air bubble

The second initiative is NaturaBissé’s two day pop-up.  This Thursday, December 8 through Saturday, December 10, the Barcelona skincare brand is bringing their Pure Air Bubble to a private room on the fifth floor. The bubble is the latest in cosmetic technology. It’s an isolated area where the air is 99.995% pure and completely free of viruses, bacterias, allergens, and pollutants. The air maximizes the effects of the treatment, be it a facial or body work. Essentially, it’s an inflatable bubble that encourages an ultimate state of relaxation. Interested in experiencing the exclusive and rejuvenating spa environment? Book you appointment now.

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