Veronica Beard Pop-Up Shop Comes to SF Tomorrow

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Veronica Swanson Beard and Veronica Miele Beard
Veronica Swanson Beard and Veronica Miele Beard

Fans of the luxe feminine sportswear label, Veronica Beard, are in for a treat. This week the two Veronicas will be in town to host a two-day pop-up shop. On November 15 and 16 shoppers can pick up the beloved Dickey Jacket, hats from a new collection, and limited edition pieces—including pretty ruched dresses and chic moto jackets—exclusive to the San Francisco market. The six-year old brand was founded by sister-in-laws, Veronica Miele Beard and Veronica Swanson Beard, who wanted to dress cool moms (like themselves) with effortless pieces made with superior tailoring and the best possible quality and fit. The pop-up shop will be in the Hillary Thomas Designs store at 3489 Sacramento Street. Local wizard Ken Fulk designed the pop-up’s interior, which is his second collaboration with the designers. In September he threw the opening party of Veronica Beard’s first brick-and-mortar store in New York.

Plaza Midi Dress
Plaza Midi Dress

“There is nothing better than having our own space to tell the story of Veronica Beard. A pop-up shop in San Francisco is our chance to tell our story to our very loyal West Coast customer,” the Beards told Haute Living over an email conversation. Stylish San Franciscans will be able to mingle with the Veronicas, get personalized styling advice, and shop must-have pieces from the Fall 2016 and resort 2017 collections. The Veronica Beard lifestyle features an uptown-meets-downtown aesthetic. Lovers of the brands can look forward to more of this high-meets-low, edgy-meets-classic style next season. The dynamic duo are calling it “an American love story: California boho/cool meets East Coast classic/prep.”

Classic Jacket with Upstate Dickey
Classic Jacket with Upstate Dickey

The one piece no Bay Area trendsetter should leave without? Veronica Beard’s signature Dickey jacket. “Our jacket with a dickey is the perfect San Francisco piece – transitional, cool, and classic,” the Beards said. “The San Francisco shopper has a more casual/active lifestyle. The jacket looks perfect over leggings, with jeans and sneakers, or leather pants and booties. It is the epitome of every woman’s wardrobe staple!” Swanson Beard is a native of San Francisco, so she knows a thing or two about what local fashionistas want. “We are so excited to bring the Veronica Beard experience to our San Francisco customer,” said Swanson Beard. “We always look to accommodate the way in which our girl approaches fashion, interiors, and lifestyle, and this shop will be no exception.” Don’t miss out: the shop opens Tuesday, but on Thursday it will be gone. Visit Veronica Beard tomorrow and Wednesday from 10 a.m to 5 p.m.

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