Haute Secrets: Ed Lynch of VER

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Ed Lynch knows what it takes to grow a sports business beyond broadcast and into events. As the vice president of business development, sports at VER, one of the biggest production equipment rental companies in the world, he is focused on providing concerts, tours and festivals with lighting, video and audio. VER has provided camera systems for television shows like Top Chef and Survivor as well as the 2015 US Open and Women’s World Cup.

Ed LynchPhoto Credit: VER

Before coming to VER, Lynch worked at the MLBPA, MLS, Sports Illustrated and launched his own agency called All Access Sports in the golf arena. Since then, he went on to manage Sentient Jet’s sports marketing and sponsorships before working with Marquis Jet/NetJets. He then joined the Sports Media Group at USA Today as the senior director of business development sports marketing and manages the sales for the League partnerships as well as the sports agencies.

Today, he serves on the Board of Golf Fights Cancer, is the founder of the Jack Lynch Fund and Boston Board member of the National Sports Marketing Network. He is also an Ambassador for the Family Reach organization while supporting many other charitable causes.

We caught up recently with Lynch to find out what he loves most about Boston.

Where were you born: Kankakee, IL

How long in Boston:  15 years

Neighborhood: North Shore (North Andover)

Occupation: Head of Business Development, Sports at VER

Favorite Restaurant: Blue Ginger, Wellesley

Best Sushi: Montien Boston

Best Italian: Scampo

Best dessert: Blue Dragon Seaport

Best place for a romantic date: North End

Best place for a power business meeting: Four Seasons

If you have out of town guests, which hotel would you recommend? The Liberty Hotel

Favorite shopping venue/boutique: Rose and Dove, North Andover

Favorite place to buy jewelry/watches: Apple store/online

Favorite Charity Event: Family Reach Cooking Live Event

Favorite Cultural Event: July 4th on the Esplanade

Favorite Cultural Institution: Freedom Trail

Best Steakhouse: Grill 23

Best Pizza: Stachys, North Andover

Best Lunch: Jerry Remy’s Seaport

Best Massage: Aloha Boston Massage

Best Limousine/Driving Service: Valley Coach Limo

Best Museum/Exhibit: Museum of Science

Describe Boston in three words: Wicked great place

Favorite historic/legendary place to see or explore: Cranes Castle Ipswich

All-around favorite spot in Boston:  Plum Island Beach

Best Aspect of Boston: Its close proximity to the ocean, mountains, NYC, etc…..

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