Gigi gives us the boot! This fall Stuart Weitzman collaborates with Gigi Hadid the face of its fall 2016 ad campaign, on a new design for the brand — the Gigi Boot. The hiker-inspired high heel combat bootie was co-designed by the social supermodel.
For the Gigi boot, Hadid put a personal spin on the lace-up bootie silhouette, with a design that reflects her taste for sleek street style and edgy fashion. The boot is set on a stacked heel, has bold metallic eyelets accented by duo-toned laces designed to wrap around the ankle and is finished with a detailed collar. The bootie comes in three materials: nero soft croco-calf leather and two shiny metallics, (The retail price is $565 for the metallic styles and $598 for the nero soft croco-calf version. (Available at Stuart Weitzman retail locations and websites.)
A short film directed by James Franco and starring Hadid, titled #doitright, will launch the Gigi Boot’s global retail debut on www.stuartweitzman.com. Shot at Brooklyn’s iconic Gleason’s Gym, the film features Gigi as “the champ,” as she jabs and moves around the boxing ring, dominating every opponent, whlle wearing the Gigi Boot, natch!. The boxing concept was inspired by Hadid’s real-life workout regimen – and, like the global advertising campaign, it captures her agility and gracefulness. The visuals are accompanied by the upbeat soundtrack “Do It Right” by Martin Solveig and Tkay Maidza.
Hadid’s design is also a celebration of the Stuart Weitzman partnership with Pencils of Promise, a financial commitment this fall to build three schools: one in Ghana, Guatemala and Laos. With a focus on creating quality elementary education programs within the rural regions of developing nations, the Stuart Weitzman and PoP partnership supports the vision that every child has the basic right to education.
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