Haute Secrets Boston: Bert Jacobs of Life is Good

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Who would think a simple phrase could change everyone’s outlook? Bert and John Jacobs certainly did when they created the Life is Good brand. The power of positive thinking got its start in 1989 when the Jacobs brothers started selling the now famous optimistic T-shirts throughout Boston.

Bert JacobsPhoto Credit: Life is GoodSince then, the brothers have turned that simple phrase into a $100 million lifestyle brand  that now donates 10 percent of its annual net profits to help kids in need.  (They have donated over $11 million; primarily through Life is Good products, events, and community fundraising efforts).

Bert JacobsPhoto Credit: Life is Good
We caught up recently with Jacobs to find out what he loves most about Boston.
Where were you born: Boston
 
How long in Boston: Downtown for 15 years
 
Neighborhood: Back Bay
 
Occupation: T-Shirt Guy
 
Favorite Restaurant: Paramount Café, Flat of Beacon Hill
 
Best Sushi: Oishii, South End
 
Best Italian: Delfino, Roslindale
 
Best dessert: Toscanini’s Ice Cream, Cambridge
 
Best place for a romantic date: Charlestown Bistro
 
Best Sunday brunch: The Dogwood Café, Jamaica Plain
 
Best place for a power business meeting: Miel at InterContinental
 
If you have out of town guests, which hotel would you recommend? Liberty Hotel, Flat of Beacon Hill
 
Favorite shopping venue/boutique: Goorin Bros, Newbury Street
Favorite Charity Event: Pan-Mass Challenge 
 
Favorite Cultural Event: Opening Day at Fenway
 
Favorite Cultural Institution: Nantucket Whaling Museum
 
Best Steakhouse: Stockyard – now that Michael Conlon bought and runs it.
 
Best Pizza: Woody’s behind Berklee School of Music
 
Best Lunch: High Rise Bread Company, Cambridge, MA
 
Best Gym/Athletic Facility: EBF, Fort Point
 
Best Massage: EBF, Fort Point
 
Best Limousine/Driving Service: Uber Black
 
Best Museum/Exhibit: Body Worlds Vital
 
Describe Boston in three words:
No
Bull
Sh*t
 
Favorite historic/legendary place to see or explore: Nantucket Island
 
All-around favorite spot in Boston: My roof deck
 
Best Aspect of Boston: I can ride my bicycle everywhere.
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