Welcome Lyft to the world of luxury with the launch of their latest service. Lyft Premier will see only the most highly rated drivers whom have access to extravagant vehicles on the road and bringing in some additional cash. Due to the cost premium on the customer end, Lyft Premier drivers will earn a higher fee. In turn, this will allow Lyft itself to take advantage of higher margins.
So what will be so haute about Lyft’s new service? According to the site, “You’ll be matched with a high-end sedan or SUV like a BMW 5 Series, Audi A6, Lexus ES, or Cadillac Escalade in minutes.” All vehicles in this new line will feature lush leather interiors, extra leg room and an enhanced comfort. On top of rolling around town in a super luxurious ride, drivers are encouraged (but not required) to offer added touches like complimentary water, phone chargers, and gum. Lyft Premier is set to compete with the existing UberSELECT and UberBLACK, which have both been under scrutiny for long wait times.
“We were first on scheduled rides, first to request rides on behalf of a third party, first to integrate tipping, and first and only to offer same-day pay for drivers,” said David Baga, Chief Business Officer for Lyft.
These luxurious new rides will be available first in Los Angeles, San Francisco, and New York City. You never know who you’re going to run into, so always make sure to arrive in style!
To celebrate the Lyft Premier launch, they are offering new users 20% off their first 10 Premier rides with code: LYFTPREMIER20
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