Rolls-Royce is offering a chic travel alternative to luxury auto enthusiasts this summer in the form of its Summer Studio, held once again year in the Mediterranean resort town of Porto Cervo, Sardinia.
If you’re thinking this sounds like a supremely elegant alternative to summering in the Hamptons, you’d be right: this seaside escape is truly a dream trip destination.
From June through September, Rolls-Royce offers travelers a sneak peek into the most opulent of worlds, while showcasing its latest model: the Rolls-Royce Dawn, a sleek convertible with a 6.6-litre V12 twin-turbo engine that the brand is describing as “the most sociable Rolls-Royce model available.” The bespoke model commissioned for Porto Cervo has been inspired by the coastal destination of Costa Smeralda in Sardinia, though those familiar with the brand know that all of the company’s vehicles are entirely customizable.
While learning about and driving the Dawn through Porto Cervo’s winding roads (a perfect ride, in our opinion, for sultry summer nights in Sardinia), guests can learn about the luxury brand’s other rides via a series of static activations and also ooh and ahh over the glorious Sardinian sunset from a tastefully decorated Fendi Casa lounge. Here you’ll also be able to check out art, jewelry and timepieces with a glass of bubbly and caviar on hand.
Of the studio, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “Connoisseurs of true luxury are seeking an unforgettable experience in their pursuit of perfection. Rolls-Royce understands this as one of the tenets of true luxury and offers to enrich the lives of our customers and acquaintances by hosting a summer-long Rolls-Royce Studio in one of the most social enclaves in the Mediterranean. The worlds of fashion, art and design collide to create an ambient atmosphere which embodies the spirit of Rolls-Royce.”