Spotify, the Swedish music streaming service, has launched a video channel with a lineup of traditional and digital content providers that included ESPN, Comedy Central, MTV, BBC, Vice News, Slate, ABC, Adult Swim, Condé Nast Entertainment, Fusion, Maker Studios, NBCUniversal, TBS and TED, with much more to come. The video content is currently on available on Android, but has plans to launch on iOS soon.
To access the new video content, go to “browse” and select “shows,” or check the “video” option in your library. You will then be able to view the current content providers and follow shows or playlist “bundles.”
The company announced the new feature will be available in four markets—Britain, Germany, Sweden and the United States.
The news of the feature was first announced last spring. In a blog post titled, “Say hello to the most entertaining Spotify ever,” Haute 100 lister Daniel Ek, who is also the founder of the Swedish music streaming service, discussed how Spotify is improving the music experience as well as introducing an expanded world of entertainment built around its audience members. He said, “We’re bringing you a deeper, richer, more immersive Spotify experience. We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day. And we’re just getting started.”
In an interview with the Wall Street Journal, Spotify’s Vice President of Product, Shiva Rajaraman, talked about the new feature. He said, “Obviously our primary user is a music fan, and they are not necessarily leaning in and looking into the app. So there are no particular recipes for how to get this right.”
Most recently, the company announced the acquisition of of two new companies, Cord Project and Soundwave. The acquisitions support Spotify’s strategy of building a great experience for music fans. Cord Project, founded in New York in 2014, designed and built audio products for connected devices; while Soundwave music social networking app helps users to discover new music, share songs, and connect with like-minded music fans.