Haute 100: Pharrell, Dave Matthews Band to Perform at Super Bowl’s Ultimate Fan Experience

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Pharrell Williams performing on the Pyramid Stage at the Glastonbury Festival.

On Monday, Direct TV and Pepsi announced they will join forces to bring fans one haute, unforgettable experience during Super Bowl weekend. The media company and the multinational food, snack and beverage corporation will host three nights of live concert performances featuring Dave Matthews Band, Haute 100 lister Pharrell and more in San Francisco.

The three-night event will feature a weekend of music, technology and art around the biggest sporting event of the year. Event-goers will have the chance to experience the week’s offerings including exclusive DJ sets and nightly performances. The innovative and premium space will be designed specifically for never-before-seen fan engagement and features state-of-the-art sound systems, unique artistic designs and projection-mapped photo walls for an immersive social media experience, the companies announced in a press release.

“Direct TV has had a significant presence at Super Bowl weekend for the last 10 years with A-list parties and the hottest performing music artists around, and this year will be no different,” said Brad Bentley, Executive Vice President & CMO at AT&T, Entertainment Group. “We are excited to celebrate Super Bowl 50 in the ‘City by the Bay’ and to partner with an iconic brand like Pepsi to brings fans this incredible opportunity.”

Thus far, we know Pharrell and the Dave Matthews Band has conformed, but both companies have hopes to add more celebs to the line-up.

“Since Super Bowl 50 is such a historic occasion, we wanted to create a disruptive and engaging experience that would match our customers’ excitement for the big game,” said Adam Harter, Vice President, Cultural Connections, PepsiCo. “Pepsi and Direct TV are both respected for providing premier entertainment for fans, serving up unique pop culture moments around the Super Bowl. This partnership will be an organic way of bringing our collective vision to life.”

The event, which is also sponsored by JETLUX, will commence Feb. 4th through Feb. 6th. Ticket prices start at $75 and will go on sale on Dec. 11 starting at 9:00 a.m. at Livenation.com, Ticketmaster outlets or charge by phone at 1-800-745-3000.

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