During Fast Company Innovation Festival, actress and Haute 100 lister Gwyneth Paltrow announced her next business venture—a publishing company. Paltrow revealed she and her business partner Lisa Gersh are launching a publishing imprint called Goop Press.
The company will start by publishing four books a year. First up on the publishing schedule, of course, another Paltrow cookbook. She will compose the forthcoming cookbook with the staff she originally launched Goop with. The additional three books will be written by creators and experts who have been featured on Goop’s website and in its newsletters.
At the event, which was hosted by Katie Couric, Paltrow said, “We’re really thrilled because we are starting a book imprint with Grand Central Publishing. They’re great publishers, and so my next cookbook will be the first book on the Goop imprint.”
Paltrow has already published two cookbooks with Grand Central Publishing, which is an imprint of Hachette Book Group. Her first cookbook titled My Father’s Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness was published in 2011, while the most recent cookbook It’s All Good: Delicious, Easy Recipes That Will Make You Look Good and Feel Great was published in 2013.
The Academy Award-wining actress originally launched Goop in 2008 as a weekly lifestyle publication. It is described as “one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.”
Prior to the imprint, Goop has grown to become a place for the actress to introduce, who she believes, are “incredible” experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay.
If you haven’t checked out Goop, click here.