For the first time ever, the world-renowned Emirates airline has collaborated with our favorite international starlet. Who you ask? Jennifer Aniston, of course. Emirates today unveiled its highly anticipated television commercial (TVC) featuring the Hollywood actress, director and producer.
The ad speaks to the Golden Globe and Emmy award-winning actress’s humor and talent. Watch Aniston frantically look for the onboard shower and lounge while being mocked and ridiculed by the cabin crew. Just kidding, it turns out to be a nightmare as she wakes up to reality in her own Private Suite in the Emirates First Class cabin. In true Aniston style she then gets acquainted with the airline’s iconic A380 Shower Spa and Onboard Lounge.
Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing & Brand explained: “Jennifer Aniston’s appeal and effortless connection with a global audience makes her the perfect choice for our campaign. As one of the busiest women in Hollywood, Aniston, like many of our customers, enjoys downtime only when she is traveling. At Emirates, we ensure the experience is an exceptional one.
“In a departure from the usual airline industry ads, we chose to take a humorous approach to showcase the amazing products we offer on board. We couldn’t think of anyone better suited for the role than Jennifer Aniston and we wrote the script with her in mind. Her professionalism and comedic talent shone on the set and we are very pleased with the outcome,” he added.
The TVC was a team effort from the industry’s most talented people. It was directed by industry veteran and Oscar-nominee Bryan Buckley, who is known for his numerous Super Bowl ads. The concept was developed by RKCR/Y&R London and the script was a collaboration between the agency, Buckley and Emirates’ in-house advertising team.
We can’t wait until the global digital and television campaign begins and an actual quality ad is brought to our TVs. It will first be released in the United States and the UAE before being rolled out in November to other countries where Emirates has a big operational presence – including the UK, Germany, France, Italy, India and Australia.
Emirates has, to date, invested US$20 million in securing TV spots worldwide for this campaign, which will have a 30-second and longer 60-second version.