Photo Credit: Subbotina Anna
Mirror, mirror on the wall—how do you get the best tresses of all? The answer is clear thanks to four new hair treatments that definitely deliver the goods.
KEVIN MURPHY’S TREAT ME
TREAT.ME, a customized in-salon deep conditioning experience from Kevin Murphy, is inspired by skincare. To achieve maximum results suited to each person’s unique needs, TREAT.ME offers a variety of focused formulas including. The treatment combines some of nature’s best ingredients with skincare technology in a two-active serum to penetrate hair and provide long-lasting results. The serum is bottled separately to create a potent and effective full-strength formula when mixed in the salon for each client. The end result is an experience the client will enjoy that addresses their specific needs and yields healthier, youthful looking hair. In addition to more than 26 amino acids, the TREAT.ME formula includes Moringa Oil and Gardenia Extracts, which moisturize and actively deposit in damaged areas of the hair shaft to help smooth the hair’s surface. The product’s serum formula allows for a smaller molecular structure that penetrates hair and absorbs into the cortex for instant and lasting results. With the actives kept in separate bottles, there is no need for a chemical stabilizer that can lessen the strength of the actives, resulting in efficacious full-strength treatments that can be custom tailored to fit each client’s needs. For best results, TREAT.ME should be applied in-salon every 6-8 weeks.
Available at Whimsy Salon & Garden, 1611 S. Catalina Ave. L40, Redondo Beach, CA 90277
(310) 543-4715
THE ILES FORMULA
As one of the most sought after hair stylists in the industry today, Wendy Iles (Heidi Klum‘s stylist) has become internationally acclaimed for mastering the art and science of hair and beauty. She has achieved both with her new Iles Formula, which can be done at home or in salon. Her treatment is a three-step high performance hair care system that leaves hair feeling like spun silk. There are 16 key ingredients to the Iles Formula shampoo and 24 to the Iles Formula conditioner and finishing serum. Each ingredient in the formula’s are of the highest quality available, creating a new paradigm for high performance hair care in shampoo, conditioner and serum for all hair types. The Iles Formula signature shampoo is made up of antioxidant-rich ingredients. Free from harsh detergents, silicones and sulfates, this delicate formula cleanses without stripping color or overdrying. Handpicked ingredients including active Vegetal Root Juices from the Amazon forest in Brazil and Vitamin B5/ Pantothenic Acid restores the hair shaft and helps to repair split ends, dullness and rough texture. Added Silk Proteins from Japan enhances luxurious volume and body. You will immediately feel the power of Iles Formula by the bounce and luster of your hair after just one shampoo. This step is followed by a paraben-free conditioner that instantly transforms damaged hair into perfection. The finishing serum amplifies the smoothing quotient of hair and delivers a non-greasy silky finish. This paraban free lightweight formula can be applied to wet or dry hair to protect against humidity, chemical and environmental damages. Handpicked ingredients from Australia, Brazil, Morocco and Japan make up custom blended formulas which include Tucuma Seed Butter, Keratin Amino Acids, nut oils of Macadamia, Argan, Hydrolyzed Silk, and Panthenol to nourish the hair without ever weighing it down.
Available at Apothia, 8118 Melrose Ave. (323) 651-1935 and ilesformula.com
TEXTURE BAR BY KERATIN COMPLEX
Though frizz-free hair is always in style, the texture trend has newly dominated the “must-have-hair” category. From the modern downtown wave to voluminous, tousled curls, texture is decidedly in, which is where the Texture Bar by Keratin Complex comes into play. This special styling concept was created to let stylists help you express your texture individuality! With Keratin Complex styling products and techniques providing creative inspiration, you can walk away with a distinctive look, whether it’s Downtown Wave, Glam Volume or Defined Curl (think The DryBar, but specifically for keratin treated hair).
Available online at Keratincomplex.com
SUPERSILK
You’re going to super love Supersilk. This is a treatment that is 100% formaldehyde-free and uses the most natural of ingredients to protect your hair while still living it frizz-free and, well, silky. What sets it apart is that, unlike most in-salon smoothing treatments, the Supersilk system infuses real silk-nano particles into the hair to nourish from the inside out which achieves both strength and resilience on the inside as well as glossy locks on the outside. The key ingredient, Sericin, is a protein produced by the silkworm as it emerges from the cocoon and transforms into a butterfly, and is often used to rejuvenate the hair and skin. The hair is then sealed with a protective sheen for extra shine. You’ll have your hair shampooed and treated, sit for 30 minutes while the product sets, then have your hair blown dry and flat-ironed while the product sets in. The entire process takes about 2.5 hours, but you will leave the salon that day able to wash your hair (a plus for those who are impatient to wash and can’t stomach the two-to-three day waiting game that comes with a traditional Brazilian/keratin treatment). The treatment lasts for 8-12 weeks.
Available at Blown, 275 N. Canon Dr., Beverly Hills, (310) 860-1880
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