The luxury car, Cadillac who sponsored New York Fashion Week mens in July is also making their mark at NYFW for women’s with a car stunt that they debuted on the 14th floor of the Starrett-Lehigh building yesterday evening. Their all-new luxury crossover, the XT5, will debut at venues around the world in partnership with CFDA fashion fund winners, “Public School”. “Public School” will debut its Pre-Fall collection on the runway in Dubai, in collaboration with the launch of the first-ever 2017 Cadillac XT5.
Using a military-grade helicopter, the luxury automaker suspended their brand new crossover, the XT5, over the West Side Highway as media and influencers watched from a nearby event space. Check out the video below to see the incredible reveal:
The car was suspended 150 feet above the ground, for prime viewing by Cadillac guests in the event space on the 14th floor of the Starrett-Lehigh building.
The rigging was 30 feet long, meaning the lift helicopter had to fly at 180 feet altitude.
The lift helicopter was a Sikorsky S61N – used in numerous industrial and governmental applications, such as firefighting, oil rig supply, search and rescue, etc.
The platform the car flew on was custom built for the project – it weighs 3,000 pounds and is painted matte black to make it disappear and create the illusion that the car is “flying.”
The platform contains eight LED lights and on-board power supply to illuminate the car while in flight.
The car itself weighs 4,600 pounds.
The “runway” that the car is traveling – from one side of the Hudson to the other — is approximately .7 miles each way.
The entire flight across the Hudson and back took than 10 minutes.