The event kicked off Wednesday, July 8th at Perch Rooftop in Downtown Los Angeles. The French inspired evening was complete with cocktails, lawn games and dancing.
Upon arrival, partygoers were greeted with a choice of six refreshing citrus-infused cocktails provided by Grey Goose. There were also tasty bites provided by Perch Rooftop Lounge. Guests socialized while playing life-sized chess and Jenga, as well as taking in the Los Angeles skyline with a picturesque 360-degree rooftop view.
Tunes were provided by DJ Lindsay Luv, as bartenders and waitresses donned in blue and white stripes. Guests were encouraged to create their own videos at the GIF booths and to submit their #SummerSoirée videos to their social media handles such as Instagram or Twitter to be entered for a chance to win a trip to France with three friends.
The VIP guest list included Kevin Zegers and UrbanDaddy CEO Lance Broumand as well as Jase Whitaker, Katie Cleary, Carlos Ramirez, Ed Weeks, Rovier Carrington, Eric Fleishman, Kinya Clairborne Jeffrey Greenstein, Matty Cardapole, Ruth Page, Amy Pham,and Olivia Pierson.
The summer event series will continue throughout the summer and will conclude in New York City Wednesday, Aug. 5th.
These exclusive parties are invite-only, entertaining social influencers from each city as well as a unique host that is specific to a lifestyle category. In addition, UrbanDaddy is giving four fans the opportunity to win the ultimate soirée, a trip to the home of Grey Goose Vodka in Le Logis, France. All you have to do is demonstrating how you celebrate #SummerSoirée in a five to 15 seconds video using #SummerSoirée hashtag.
The latest Grey Goose flavor is Le Melon, which was launched last year. It was created to celebrate and showcase the Cavaillon Melon from the South of France.
See photos from the event below: