British luxury retailer Harrods is seeing out the summer days in Sardinia with the launch of a temporary retail space in an Italian seaside resort in Costa Smeralda. The pop-up, located in Porto Cervo and called Harrods’ Prestige Village, is offering exclusive shopping to visitors in the area over the course of the summer.
Returning to the locale for the third time, Harrods’ pop-up is a chance for European customers to see the store in action, since its only current permanent brick and mortar presence remains in London. Labels such as Bugatti, Parmigiani Fleurier, Audi and Hublot are all being sold at the pop-up, with exclusive deals and pieces available. “With the newly designed pop-up store Bugatti continues the successful partnership with Harrods Village Porto Cervo being in its third year in a row now,” said Wiebke Bauer, head of marketing and licensing for Bugatti Brand Lifestyle, Wolfsburg, Germany. “The Harrods Village is the ideal location for a luxury brand like Bugatti to reach its clientèle and potential customers also during Summer holiday season among other international high end fashion and jewellery brands.” And with the summer season in full swing, it certainly makes sense to interact with customers outside of the capital. “We go where our customers are,” said Bauer. “Besides, we are neighbours in London too, with our Bugatti Lifestyle Boutique in Brompton Road located right opposite from the Harrods department store.”
Located next to the yachts of the marina at Porto Cervo, Prestige Village is set up to highlight Harrods’ luxury offerings. Laid out like a small town, Prestige Village contains 22 glass boxes that “highlight craftsmanship and luxury” whilst visitors can also enjoy recreational activities when visiting the pop-up. And various brands have also been using the space in increasingly innovative ways in order to make the most of the retailer’s rare foray into European territory. Hublot’s opening at the boutique, for example, was marked by a 30-minute concert by pianist and ambassador Lang Lang, who performed improvised musical interpretations of various Hublot timepieces for the exclusive 50 guests invited by the brand.
Harrods’ Prestige Village will run until the end of August.