The British Fashion Council has announced the schedule for the upcoming London Fashion Week in September for the SS16 season. This year’s event will run from from Sept. 18 through 23.
This year’s location for London Fashion Week will be held in a different location to the usual locale of the event, Somerset House. The new address will be the Brewer Street car park in the city’s Soho neighborhood, where 16 of the 77 scheduled brands will be exhibiting. There will also be free talks open to the public, designer showrooms and events in the working car park, which is not far from Piccadilly Circus in the heart of London. Brands taking part in this year’s event include the likes of Molly Goddard, Sibling, J.W. Anderson, 1205, House of Holland, Gareth Pugh, Vivienne Westwood, Mary Katrantzou, Pringle of Scotland, Erdem, Burberry Prorsum, Christopher Kane, Anya Hindmarch and Marques’Almeida. However, this season will also mark some notable additions and alterations to the usual line-up.
Designer Anthony Vaccarello wil be presenting his first runway show for Versus Versace on the LFW SS16 calender, where he was named creative director back in January. “Versus is cool, young and easy with an edge. It’s an additional opportunity to express another side of my vision. And it’s fun to work with Donatella [Versace],” he said. Other newcomers to the calendar include Toga, Amanda Wakeley and John Smedley, who will all debut womenswear collections. Alexander Lewis, Edeline Lee, Hill & Friends, Natasha Zinko, Peter Jensen, Manuel Faccini will also be joining the official lineup. This season will also be an exciting one for Emma Hill, former Mulberry designer. She is set to debut her own accessories line, Hill & Friends, at London Fashion Week. John Smedley will also launch its first-ever womenswear range and Peter Jensen will return to the LFW schedule with a presentation format. Famed British designer Zandra Rhodes will be kicking off events come the autumn.
Meanwhile, it was announced that the Topshop and British Fashion Council NEWGEN recipients will include the likes of 1205, Ashley Williams and Ryan Lo, who will showcase their collections on the runway. Claire Barrow, Danielle Romeril, Faustine Steinmetz and Molly Goddard will host presentations while Marta Jakubowski and Sadie Williams will design installations.