London Sees Demand Soar For McQueen Exhibit

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London’s V&A Museum, which is currently hosting the hugely popular Alexander McQueen: Savage Beauty retrospective, has announced plans to stay open all night on the final two weekends of the expo due to an unprecedented high number of visitors. The move means that 12,000 further tickets are being released for visits from Friday, July 24 to Sunday, July 26 at 10 p.m., and from Friday, July 31 to Sunday, Aug. 2 at 11 p.m., when the exhibition ends.

“We knew that Savage Beauty would be very popular, but the response has been even greater than we imagined,” said Martin Roth, director of the V&A. “It is an extraordinary exhibition and I urge anyone who has not yet visited, wherever they are in the world, to make a trip to the V&A to experience this very special show. It is not going on tour to other venues so our aim is to provide as many people as possible with the opportunity to see it by opening through the night for the last two weekends. This will be the first time we have opened the V&A around the clock and we certainly think it is an event worth getting out of bed for.” The late night version of the exhibit is set to feature special promotions from the museum’s shop, as well as music and drinks at the bar throughout. 

So far, a staggering 345,000 people have visited the exhibition since it opened in London in March 14. This means it is now the museum’s most visited paid exhibition of the past decade. Visitors from far and wide—from 87 countries around the world, to be precise—have flocked to the capital for the show. Alexander McQueen: Savage Beauty has now operated for more than 1,000 hours for public opening and private events after moving over from the Costume Institute at the Metropolitan Museum of Art in New York, where it was first staged in 2011.

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