In London it’s not only about living luxuriously; you have to live in style as well. Welcome Versace Homes, the answer to all of your luxury style problems.
You can expect extravagance in every sense of the word. The project, AYKON Nine Elms, will possess a 50-storey complex with 360 units including studios to penthouses and every size in between. They will be the first fully Versace residences in the city and will be covered inside and out with details from the world-renowned Versace Home collection. This means their indoor swimming pool and spa, owners lounge, roof garden and cinema will all be designed by Versace Home.
The residences are being developed by DICO UK Property Holdings Lt, but will be fully designed and conceptualized by Versace. Gian Giacomo Ferraris, Chief Executive Officer of Versace says, “In recent years, the private residential projects have become a strategic part of the Versace world. Today, thanks to the collaboration with DICO UK Property Holdings Ltd and DAMAC – a developer who we have worked with for many years and who shares our vision for the highest standards – we bring the ultimate expression of Versace’s lifestyle to the very heart of London.”
Real estate prices in London rise every year; and it is the perfect market to attract international investors. The Chairman of DAMAC Properties Hussain Sajwani acknowledged, “There is a huge appetite from our current global customer base for luxury property investments in London. AYKON Nine Elms presents an unrivalled opportunity for them to access the stable and established London market. AYKON Nine Elms, with Versace-branded living, is a truly unique concept and a fantastic addition to the residential market in this amazing cultural and vibrant city.”
DAMAC has made a name as one of the biggest luxury real estate developers in the Middle East. The company develops a wide variety of properties including hotels, golf course communities, luxury apartments and high-rises. For this new Versace venture DAMAC has brought on the world’s top architecture firms including Kohn Pedersen Fox Associates, Turner & Townsend and consultants including JLL and WSP, to complete the residences.
We will patiently await this coveted opportunity to fully indulge in the Versace lifestyle. Until then, we can dream.
