British NEWGEN Designers Announced

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The British Fashion Council has named the new crop of designers set to receive sponsorship under its NEWGEN scheme (supported by Topshop) for SS16. 1205, Ashley Williams, Ryan Lo will receive catwalk sponsorship, while Claire Barrow, Danielle Romeril, Faustine Steinmetz, Molly Goddard will get presentation sponsorship. Marta Jakubowski and Sadie Williams will be the recipients of exhibition sponsorship.

“The NEWGEN initiative has an unrivalled reputation as the scheme which has seen countless designers through to London Fashion Week and success in selling globally,” said Sarah Mower MBE, BFC Ambassador for Emerging Talent, Contributing Editor to Vogue US and Chair of the NEWGEN. “The panel and I are always stunned to be able to meet designers and discover what they have to say at an early stage, and, with our teamwork, and Topshop’s sponsorship, to help fast-track their business savvy as well as their talent for design. Everyone who wants a window on the future shouldn’t be missing what our NEWGEN cohort has to say this season – they are as individualistic as London designers are, but also characterised by their collective pure enjoyment of clothes, innovation, artistry and a playful sense of fun. My only criticism is the dearth of accessory designers applying to NEWGEN. We want to see more! So please take this as a call-out for next season’s talent!” Mary Homer, Managing Director of Topshop, added that, “We are proud that Topshop continues to play an integral part in nurturing the very best of our young design talent. NEWGEN has been instrumental in introducing home-grown designers to a global stage and the support it offers to fledgling designers, both commercially and creatively, is invaluable to their future success in the industry.”

The NEWGEN recipients will get the chance to further their careers through the sponsorship, which will allow them the chance to showcase their SS16 collections at London Fashion Week (18 – 22 September 2015). Each of the designers will also get a dedicated pop-up showroom, which they will be able to manage for four hours after their show, presentation or exhibition and where they can set up meetings with potential buyers. Since its start in 1993, the NEWGEN scheme has been seminal in supporting and nurturing young London fashion talent and has helped to launch the likes of Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, J.W. Anderson, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha.

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