Photo Credit: Courtesy Farfetch
We know how much you love fashion yet understand when you may want a little input from others on what you should be wearing right now. That’s why we asked Tony Cook, the new menswear editor at Farfetch, what the style conscious SF man should have in his closet these days. Farfetch, a London-based online retailer, has been helping fashionistas find runway looks from over 300 partner retailers for several years but just recently launched its men’s site. As the menswear editor, Cook produces weekly menswear editorial content for the site, taking the distinctive fashion tone of Farfetch’s online editorial and making it relevant for the site’s male shoppers. He’s worked as a stylist for more than five years and his career spans editorial for British GQ as well as styling for e-commerce and fashion brands. In other words, he knows his stuff!
In San Francisco, where our weather is a little iffy from June to August, summer doesn’t really get going until September. However, because you’re on the go, we know you want pieces that can carry you on a weekend getaway to wine country, down the coast to Big Sur or simply around the city. Regardless of the destination, you want everything to be comfortable.
Cook says, “Summer is generally the season of comfort, so it’s no surprise we saw a forward thinking mix-up between classic and sportswear pieces in the Spring/Summer 2015 collections—a clash of traditional fabrics in checks and pinstripes with neoprene details, modern cuts of formal pleated pants, along with comfortable jerseys being worn with tailoring pieces. Although a massive trend for summer, it is an easy to adopt look for men that isn’t going away anytime soon. Farfetch already has a great selection of next season’s pieces onsite to keep you formally comfortable for seasons to come.”
Kris Van Assche Check Shorts
The esteemed creative director of Dior Homme announced the closing of his eponymous label last month, so there is no better to get it before it’s sadly missed. These check shorts are a great example of mixing summertime ease with formal fabrics.
Lanvin Sports Jacket
This bomber from one of my personal favorites has all the finishes to set the piece apart from your old sporting favorite. Contrasting ribbed hems and cuffs with leather zip detailing, double button and zip fastening gives this sophisticated piece that extra courtside edge.
Giorgio Armani Pleated Trousers
Although these pants don’t necessarily suggest sportswear the modern cut ina relaxed, lightweight fabric make them perfect to team with white sneakers and a hoody.
Thom Browne Sweatshirt
Recognized for his classically cropped tailoring of grey flannel suits and oxford shirts, Thom Browne also produces wonderfully simple Americana sportswear. This all-white sweatshirt with the recognizable three-striped sleeve is a fresh for all seasons.
The humble backpack has seen some serious change in recent years, resulting in this ultra-sophisticated leather model from the Italian powerhouse Canali. It will make even the most senior of banking CEO rethink his briefcase.
Lanvin Crocodile Effect Sneakers
Season upon season Lanvin produce a new variation on their now infamous luxury sneaker. The task to select just one is difficult indeed, but these grey matt, crocodile effect sneakers make that choice a little easier.