VOX Cinemas has just revealed plans to launch VOX THEATRE by Rhodes, an entirely new luxury cinema that is set to be the first concept of its kind in the Middle East and internationally. Partnering with Chef Gary Rhodes, this new concept combines the best in cinema entertainment with a menu created by a Michelin star Chef, prepared by in house chefs trained to meet the internationally renowned Rhodes’ standard.
Sitting at the helm of luxury cinema in the Middle East, VOX Cinemas is now looking to reinvent the concept by offering guests the chance to combine two of the world’s greatest passions – film and fine food. VOX THEATRE by Rhodes will deliver the most innovative and customer-focused luxury cinema experiences while also presenting movie lovers with a full food and beverage menu prepared exclusively for VOX Cinemas by legendary Chef Gary Rhodes.
He is a chef, restaurateur, celebrity and author and he has five restaurants around the world. Chef Gary is famed for his mastery of Great British Classics, which have won him a constellation of Michelin stars as well as the worldwide recognition of ‘The Chef’s Chef.’ Chef Gary has cooked on almost every continent for royalty, prime ministers, presidents, and a galaxy of stars in between. He has cooked on the QE2 and the Orient Express as well as for Princess Diana, the Jordan Formula One team, the British team at Le Mans, and his beloved Manchester United Football Club. More recently Chef Gary has been invited to British Embassies by the UK Government to cook all over the globe, including Tokyo Japan, Kuala Lumpur Malaysia, Bangkok Thailand, Auckland New Zealand and the UAE. In 2006 Chef Gary was awarded his greatest prize yet when he was honored with an OBE for services to the British culinary world.
His collaboration with VOX Theatre is his next venture. “VOX THEATRE by Rhodes’ is an exciting new marriage and challenge that we hope to turn into a culinary taste that blends and compliments the movie experience VOX Cinemas has always been known to offer and now adding a new venture that I feel proud to be part of,” said Chef Gary. “VOX THEATRE by Rhodes’ will create a ‘premiere’ of EAT classics for all, as well as new flavours to partner the main event – the movie.”
Currently working with the region’s number one cinema chain, Chef Gary has been overseeing the recipe to successful development of this new concept by having a hand in every detail from staff training to kitchen set up, cutlery design and menu preparations. We greatly look forward to trying this concept when it launches as part of the brand new VOX Cinemas development, in Majid Al Futtaim’s Mall of the Emirates extension this September. Chef Gary, Cinema, Dubai – what more could we ask for?